Drive the Endless Summer…

California drivers now have the chance to bring a piece of surf history to the road while championing coastal preservation. After nearly a decade in the making, the iconic Endless Summer special interest automobile and motorcycle license plates are finally here. These plates celebrate California’s surfing culture while supporting efforts to protect the state’s cherished coastline.

To make these plates a reality, the final step is reaching the required 7,500 pre-orders, which officially launched today at www.surfplate.com.

In collaboration with the Coastal Conservancy, Bruce Brown Films has unveiled these stunning plates, inspired by the legendary 1964 Endless Summer movie poster. Featuring surfers silhouetted against a radiant sunset, the vibrant design pays tribute to Bruce Brown's groundbreaking film – it’s a pledge to preserve California’s coastal beauty.

Each purchase will support the Coastal Conservancy’s efforts to protect and restore California’s coastal ecosystems and increase public access to the state’s iconic beaches. Whether you’re a lifelong surfer, an environmental advocate, or a fan of classic surf culture, the Endless Summer license plate lets you drive with purpose—and pride.