The launch party – Juice Magazine
The Launch Party for the Endless Summer 50th Anniversary Book & Box Set Collection is set for April 29, 2017 at the Shorebreak Hotel in Huntington Beach, California.
Photo credit: Brad Zangwill
When we think of the “golden years”, we can’t help but include fond memories of the films that Bruce Brown created, which include not only the seminal “The Endless Summer” but also classics like “Slippery When Wet” (1958), “Surf Crazy” (1959), “Barefoot Adventure” (1960), “Surfing Hollow Days” (1961), “Waterlogged” (1962), as well as his world-renowned foray into documenting motorcycle racing with “On Any Sunday” (1971) featuring the ‘King of Cool’, Steve McQueen. Bruce Brown is also responsible for one of the earliest skateboarding films, which focused on the Hobie skateboard team, entitled “America’s Newest Sport”.
In the early days of surfing and skateboarding filmmaking, many of the innovations made were due to necessity, including soundtracks provided by musician friends and narration by Bruce Brown himself, that lent a priceless authenticity to the on-screen action. The movie premieres were first held in school auditoriums where the filmmakers raked in profits in the range of $1 or two. Without monetary gain as the impetus for Brown’s creations, the passion for his subject matter was true and pure of heart, making Brown’s work as important today as it was when it was first created.