The Wrap - BBF sues Nike, Footlocker for Campaign Using Trademarked Title
‘Endless Summer’ Filmmaker Sues Nike, Footlocker for Campaign Using Trademarked Title
“The Endless Summer” movie filmmaker Bruce Brown, through his Bruce Brown Films, LLC, has sued Nike and Footlocker for trademark infringement after the sports company allegedly used the title in a promotional campaign.
In the lawsuit, obtained by TheWrap, Brown says he is the legal and beneficial owner of multiple federal trademark registrations for the brand name “Endless Summer” and “The Endless Summer,” as well as the Endless Summer design mark. As such, the brand has been authorized for various goods and services for 35 years where Brown has licensed the rights for the trademark title and film poster. “Consumers associate the Film Poster with the Endless Summer Brand and film,” the lawsuit read.