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Today in Gear is our daily roundup of all the latest product announcements, drops and news from Gear Patrol Studios.
IWC has launched a line of watch straps made from plant-based MiraTex materials. Offered as an eco-friendly alternative to leather, the new straps were developed with the help of Natural Fiber Welding. Made from ‘Mirum’ – a biobased, circular material composed of FSC-certified natural rubber, cork powder and mineral colorants – the straps contain no petrochemicals or plastic. This announcement follows yesterday’s release of IWC’s fourth edition of its Sustainability Report, and decision to appoint Gisele Bündchen as its newest Environmental & Community Projects Advisor. The sustainable straps also build on similar efforts from brands like Lilienthal Berlin, which recently launched a Coffee Watch equipped with a case made from used coffee grounds.